Price test: how much buyers are really willing to pay
The participant buys the product at the price they named with real money (BDM method), while skin response and facial expressions show where the price “hurts.”
Price test — measuring real willingness to pay with the BDM method, where participants buy with their own money, plus skin response and facial expressions to the price tag. Shows the share of buyers who accept the price.
Updated:
- Price
- Price based on the brief · estimate in 2 days
- Timeline
- 1–2 weeks
- Where
- Samarkand and all of Uzbekistan
Price and offer test: scope of work
BDM method
Purchases with real money.
Reaction to the price tag
Skin response and facial expressions.
Offer options
Discount, installments, bundle, gift.
Demand curve
Share accepting the price at each level.
Competitor comparison
How the price looks next to the shelf.
Recommendation
Price and offer format for launch.
Decisions based on data, not taste
You can’t trust “I would buy it” — so participants actually buy. It’s more honest than any survey.
How the lab worksWhat you get
Typical results for projects of this type — an example, not a guarantee.
How we launch
Brief
What we test and what decision we’ll make based on the results.
Design
Sample, display order, control stimuli.
Recording
7 synchronized signals, sessions up to 60 minutes.
Analysis
Scene-by-scene scores compared with category norms.
Report
Personal dashboard, recommendations and a debrief with the team.
FAQ: Price test
What is the BDM method?
Becker–DeGroot–Marschak: the participant names a price, then a sale price is drawn at random; if it is not higher than the named price, they buy. This makes it worthwhile to name your true price.
Can a service be tested instead of a product?
Yes, with adaptation: subscriptions, plans, service packages.
How long does the test take?
Usually 1–2 weeks, including participant recruitment.
Other Neuromarketing services
Other areas
Order: Price and offer test
Check everything you need — one request covers any services. We reply within 2 business days.
- Phone+998 90 447 31 93
- Telegram@nodaneg
- E-mailnegnodir@gmail.com
- Address121 Gagarin St, Samarkand