Packaging test: will your product stand out on the shelf?
A participant looks for a product on a shelf among competitors while an eye tracker records where they look. You see how many seconds it takes to notice the packaging and what people read on it.
Packaging test — checking how visible and appealing packaging is on the shelf, using an eye tracker, an association test and a real purchase. Shows time to first fixation and the share who found the product.
Updated:
- Price
- Price based on the brief · estimate in 2 days
- Timeline
- 1–3 weeks
- Where
- Samarkand and all of Uzbekistan
Packaging and shelf test: scope of work
Shelf with competitors
A realistic display of your category.
Eye tracker
Time to first fixation, reading order.
“Find it on the shelf” task
Share who found it and search time.
Association test
Which brand qualities people perceive.
Real purchase
Choices made with money, not words.
Option comparison
Which design to launch.
Decisions based on data, not taste
We compare 2–3 design options with your current packaging and the shelf leaders, so the launch decision is based on data, not taste.
How the lab worksWhat you get
Typical results for projects of this type — an example, not a guarantee.
How we launch
Brief
What we test and what decision we’ll make based on the results.
Design
Sample, display order, control stimuli.
Recording
7 synchronized signals, sessions up to 60 minutes.
Analysis
Scene-by-scene scores compared with category norms.
Report
Personal dashboard, recommendations and a debrief with the team.
FAQ: Packaging test
Do I need finished packaging?
No, mockups are enough: we print prototypes or show the shelf on screen.
How many options can be compared?
Usually 2–4 options plus your current packaging.
How many participants?
Usually 30–60, depending on the number of options and segments.
Other Neuromarketing services
Other areas
Order: Packaging and shelf test
Check everything you need — one request covers any services. We reply within 2 business days.
- Phone+998 90 447 31 93
- Telegram@nodaneg
- E-mailnegnodir@gmail.com
- Address121 Gagarin St, Samarkand