EEG
32 channels, 10–20 systemAttention, engagement, memory and cognitive load for every second — before a person has time to think.
Which scenes hold attention and which lose it.
Neuromarketing laboratory · Samarkand
How buyers react to ads — with their brain, body and wallet
EEG, gaze, body responses, facial expressions and real purchases — in one session, for every scene of a video, banner, price and flavor. The result: five clear scores and recommendations for the brand.
We’ll reply with a plan and quote within 2 business days.
7signals per session, synchronized
5business scores instead of dozens of indices
1 sprecision for every scene
0names in the data, codes only
16 brain zones · drag to rotate · click a number
Live recording session
This is how we see reactions to a video — second by second
Gaze, brain, skin, heart and facial expressions are recorded in sync. Example: the “Svezhest” video — in the “Price” scene skin response rises and frowning appears; in the “Call to action” scene audience attention drops.
REC · “Svezhest” video · P-017 00:00.0 / 00:30
Eye tracker · gaze heat map
01 Logo
02 Price
03 Call to action
Audience sync0.91
GSR, µS2.4
Heart rate, bpm71
Facial expressionneutral
Why neuro research
People say one thing but react differently. A survey asks for an opinion after viewing. We record the reaction during viewing — second by second — and verify it with money and memory.
< 0.5 s
Reaction comes before words
The brain decides “keep watching or scroll past” in a fraction of a second. A minute later the person will explain it differently.
scene by scene
See exactly which scene
A survey gives one score for the whole video. EEG shows where attention rose and where it fell: on the logo, the price, the call to action.
no moderator
No “convenient” answers
In focus groups people adjust to the moderator and each other. Brain, skin and heart signals can’t be adjusted.
≥ 3 signals
Conclusions from multiple signals
We confirm attention with brain, gaze and heart rate, and emotion with skin, pupil and facial expressions.
What we measure with
Brain, gaze, body and purchase decision — in one session
Each tool answers its own question. Together they show what people felt, what they’ll buy and what they’ll remember.
Eye tracker
gaze, time to first fixationWhere people look in a frame, on packaging and on the shelf.
Whether the logo and price were noticed, and after how many seconds.
Pupil
corrected for frame brightnessDilates with arousal and mental effort.
How strongly a scene engages or how much effort it requires.
Skin response
GSR, finger sensorThe most direct measure of emotional intensity: skin reacts within 1–3 s.
Which scene has the strongest impact.
Heart rate
ECG or pulse waveSlowing after an event means attention is captured; speeding up means tension.
Which shot grabs attention.
Facial expressions
facial EMG: smiling and frowningMuscle micro-movements people don’t notice themselves.
Whether a scene is liked, not just whether it “hits.”
Breathing
breathing beltCleans skin response and heart rate of spikes caused by breathing itself.
More accurate emotional intensity scores.
Real purchase
BDM method: willingness to payThe participant names a price, then a price is drawn at random — and they actually buy if their price was not lower.
How much people are really willing to pay and what share will accept the shelf price.
What the results look like
Five scores — each answers a brand question
Attention, emotional intensity, attitude, memory and value. The dashed line is the category average in our database.
68out of 100
“Svezhest” video
30 participants · 3 scenes · memory survey after 2 days
● refine before launchAttention
Emotional intensity
Attitude
Memory
Value
Lab demo data, not client results.
What to do
- importantShow the packaging and logo at the emotional peak (14–17 s): after 2 days, 31% recalled the brand unaided.
- recommendedSoften the price delivery: skin response rises and frowning appears at the price tag.
- hypothesisCut the ending by 3 s — attention dips there.
Audience synchronization by secondISC 0.804 · p = 0.005 · n = 30
How it works
Six steps from brief to decision
01
Brief
What needs deciding: choose a video, test a price or packaging.
02
Experiment design
Sample, display order, control stimuli.
03
Recording
All signals in sync, in the lab.
04
Memory survey
2–3 days later via Telegram or SMS.
05
Analysis
Statistics for every scene and comparison with the database.
06
Report and debrief
Results in the dashboard and a meeting with the brand team.
Services
What you can order
Each service has its own page: scope of work, timeline, price and FAQ.
Neuromarketing
Video ad neurotest
We show your video to 30–40 viewers from your audience and record EEG, gaze, skin response, heart rate and facial expressions. You see which scene holds attention and where viewers drop off.
Price per brief · quote in 2 days · 2–3 weeks
Learn more →NeuromarketingPackaging and shelf test
A participant looks for a product on a shelf among competitors while an eye tracker records where they look. You see how many seconds it takes to notice the packaging and what people read on it.
Price per brief · quote in 2 days · 1–3 weeks
Learn more →NeuromarketingPrice and offer test
The participant buys the product at the price they named with real money (BDM method), while skin response and facial expressions show where the price “hurts.”
Price per brief · quote in 2 days · 1–2 weeks
Learn more →NeuromarketingAI creative analysis
Attention map, emotional response and memorability of a creative — without recruiting participants. A quick way to check a banner, a post, a website’s first screen or a pair of options.
from 1,000,000 UZS per creative · 1–2 days
Learn more →NeuromarketingWebsite and app neuro-audit
15–20 users complete tasks on your website or app while an eye tracker records their gaze. You see why they don’t click the button and where they abandon the form.
Price per brief · quote in 2 days · 1–2 weeks
Learn more →NeuromarketingNeuro research for agencies
Give your clients evidence-based creative testing. A partner dashboard for all brands and reports you can pass on to the client.
Partner terms · per project
Learn more →Lab
Interactive sample report, EEG dashboard, 16-zone brain map, sample size calculator and package prices.
FAQ
What brands ask before a study
How many participants are needed?
It depends on how small a difference you need to detect. Comparing two videos usually takes 30–40 people; audience segments need 60 or more. We calculate the exact number before starting — see the sample size calculator on the lab page.
How long does a study take?
An express test takes about a week, a video study 2–3 weeks, a comprehensive study 3–5 weeks. The timeline depends mostly on recruiting participants.
How is this better than a focus group or survey?
Focus groups and surveys capture opinions formed after viewing. EEG records the reaction during viewing, second by second, with no moderator influence. The combination works best: we collect both EEG and participant answers and show where they diverge.
Why so many sensors? Isn’t EEG enough?
Each signal answers its own question: EEG — attention and memory; skin and pupil — emotional intensity; facial expressions — like or dislike; gaze — what was noticed. Any single signal can be wrong. A conclusion confirmed by two or three independent signals is more reliable, which is why every score in the report combines several.
Isn’t it uncomfortable for participants to wear all the sensors?
No. The EEG headset, two finger sensors, a breathing belt and small facial electrodes take 15–20 minutes to put on and don’t interfere with viewing. The participant sits in front of a screen, watches the materials and answers questions — the whole session lasts up to 60 minutes.
How is your score better than a regular survey?
A survey is words right after viewing. We test decisions with actions: the participant actually buys at the price they named, and 2–3 days later recalls from memory which brands and shots they remember. Plus second-by-second reactions during viewing that people can’t control.
Can a video be tested before shooting?
Yes: an animatic, storyboard or rough cut. Fixing a weak scene this way is cheaper than reshooting a finished video.
How are our data and materials protected?
Participants are recorded under codes, with no names or face video. We sign a contract and NDA with the client. Only your team has dashboard access; results are visible after we publish them.
Do you work with agencies?
Yes. Agencies get partner access: one dashboard for all client brands and reports ready to pass on to clients.
Request
Let’s test your ad before launch
Check everything you need — one request covers any services. We reply within 2 business days.
- Phone+998 90 447 31 93
- Telegram@nodaneg
- E-mailnegnodir@gmail.com
- Address121 Gagarin St, Samarkand