A team that tests marketing with science
NEYROMARKETING.UZ was founded by a neuromarketing researcher. We brought together our own lab, marketing and development so that decisions about ads, websites and products are based on how people respond, not on taste.
NEYROMARKETING.UZ is a marketing, neuromarketing and AI development agency from Samarkand with its own neuro lab. Founder: Nodir Negmatov, neuromarketing researcher (Samarkand Institute of Economics and Services), author of the book “Marketing in Practice” and scientific papers on neuromarketing.
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Nodir Negmatov
Founder · neuromarketing and marketing researcher · Samarkand Institute of Economics and Services
Nodir combines practice and science: he writes marketing books for entrepreneurs (customer acquisition, brand building) and is also an academic researcher, publishing in peer-reviewed journals on economics, marketing and neuromarketing and studying how advertising affects consumer attention, emotions and behavior at the neuropsychological level (EEG, physiological arousal, impulse purchases).
NEYROMARKETING.UZ puts this research into practice: our own EEG lab, marketing and development in one team. The lab measures how buyers respond to ads, packaging, prices and websites, and our marketing and development teams use that data in their work.
Three areas — one team
Marketing
SEO, GEO, SMM, production and advertising. Every creative is neuro-tested before it goes live.
→NeuromarketingNeuromarketing
Lab testing of videos, packaging, prices and websites: attention, emotion, memory and willingness to pay.
→Development and AIDevelopment and AI
Websites, Telegram bots, mobile apps, AI agents and automation. We test interfaces with an eye tracker.
→Neuro lab in Samarkand
121 Gagarin St, Samarkand. EEG, eye tracker, skin response, heart rate, facial expressions and a real purchase in one session.
How we work
We test, not guess
We test creatives, websites and prices on real people's responses before launch.
We speak in numbers
We set goals and metrics before we start and report against them.
Ethics and data
Research participants stay anonymous; clients get a contract and an NDA.
One team
Research, creative and product are made by people who see the same data.
Books and scientific papers
Neuromarketing, consumer behavior, ethics and AI — according to Google Scholar.
Marketing in Practice. Your Key to the Market
A practical guide to attracting customers and building a brand
The Role of Uzbekistan's Visual and Cultural Stimuli in Building Tourist Loyalty: A Neuromarketing Approach
Negmatov N. N. · Servis. Vol. 1. pp. 125–130. Samarkand Institute of Economics and Services
Integrating Neuromarketing and Artificial Intelligence to Interpret Consumers' Neurophysiological Responses
Suyunova K. B., Negmatov N. N. · Proceedings of the conference “Sun’iy intellekt asosida iqtisodiy boshqaruvni optimallashtirish”. pp. 880–884
The Fear of Missing Out (FOMO) Effect in Advertising and Its Neuropsychological Impact on Impulse Buying
Negmatov N. N. · Green Economy and Development. Vol. 4, № 2. P. 7–11. Tashkent State University of Economics · DOI 10.5281/zenodo.18512723
Ethical Dilemmas of Neuromarketing: Between Understanding the Consumer and Manipulation
Negmatov N. N. · EURASIASCIENCE: proceedings of the international scientific conference. Moscow, 2025. pp. 281–283
Neuromarketing in Product Packaging Design: How Unconscious Responses Shape Consumer Choice
Negmatov N. N. · Economics and Modern Management: proceedings of the XXII International Research and Practice Conference. Penza, 2025. p. 57
Let's discuss your project
Check everything you need — one request covers any services. We reply within 2 business days.
- Phone+998 90 447 31 93
- Telegram@nodaneg
- E-mailnegnodir@gmail.com
- Address121 Gagarin St, Samarkand